Simon Chadwick, Professor of Sport Business Strategy and Marketing – Coventry University, speaking at the 4th Business of Football Seminar at London Business School

Organizing committee: The Future Leadership Institute and the London Business School Football Club

Speaker: Simon Chadwick, Professor of Sport Business Strategy and Marketing – Coventry University

Topic:
Prof. Chadwick will examine how the Bavaria Beer brand successfully ambushed the official beer supplier to the FIFA World Cups in 2006 and 2010.

Date: Tuesday 12 October, 2010

Venue: London Business School

Concept The Business of Football Seminars: Gert Van Mol

By Invitation Only