Organizing committee: The Future Leadership Institute and the London Business School Football Club
Speaker: Simon Chadwick, Professor of Sport Business Strategy and Marketing – Coventry University
Prof. Chadwick will examine how the Bavaria Beer brand successfully ambushed the official beer supplier to the FIFA World Cups in 2006 and 2010.
Date: Tuesday 12 October, 2010
Venue: London Business School
Concept The Business of Football Seminars: Gert Van Mol
By Invitation Only
Categories: The Business of Football