Google and Facebook have become huge rivals in the digital ad space with the tech giants hoovering up 70 per cent of online advertising in the US between them, according to Marketwatch. While […]
With the global pandemic online shopping has taken a more important part in our lives than ever. Online reviews are critical to shaping the virtual marketplace. Consumer feedback on products – both […]
Businesses that want to thrive in the 21st century need to throw out the old marketing playbook that puts the customer first, according to new research from the McCombs School of Business at The […]
Organising committee: The Future Leadership Institute Rotterdam The Future Leadership Institute Rotterdam will be organizing their first session in the nearest future at the Student Hotel, Rotterdam, The Netherlands. At the moment this event […]
Organising committee: The Future Leadership Institute Antwerp The Future Leadership Institute Antwerp will be organizing a session on the 4th of March 2020 at the prestigious Paleis op de Meir, Antwerp, Belgium. Topic: This session of the […]
Retailers often compare a “sale” price to the original price. Donald Ngwesays consumers should be skeptical of those original prices — and so should regulators. Sale! Even the word is enough to send […]
Researcher Kinshuk Jerath argues search engines are the only real winners NEW YORK – Advertisers spend a lot of money on paid search. By 2019, paid search ad spending will reach nearly $40 billion […]
By the end of 2017, Yelp had amassed more than 140 million reviews of local businesses. While the company’s mission focuses on helping people find local businesses more easily, this wealth of […]
The world’s most dominant social media player has apologised, but will it change? The Cambridge Analytica scandal may have cost Facebook its top five rating in the S&P 500 market cap club, […]
A new type of online product image, developed by researchers at the University of Cambridge in collaboration with global consumer goods company Unilever, could improve the mobile shopping experience for the world’s […]
Contrary to conventional wisdom, people tend to wind down rather than whip themselves into a frenzy while browsing Facebook and Twitter, according to a prize-winning dissertation by a newly minted Ph.D. from […]
New research from Chicago Booth finds that people perceive more benefits from their purchases if they make payments on a periodic basis. Merchants and charities alike understand that advertising their product for […]
New research released by Oxford Saїd and Kantar Millward Brown at an event in London last week reveals that social media advertising can be a highly effective channel for driving long-term brand […]
Offers by retailers to ‘beat the price’ of rivals, while costly, are no more effective than ‘price-matching’ offers, says new academic study. Costly offers by retailers to “beat the price” of competitors […]
One of the more recent members of The Future Leadership Institute is Mr. Teun Depreeuw. Teun Depreeuw is founder and owner of Muurtuin.be, a company specialized in designing, manufacturing, installing and maintaining vertical gardens. Click the picture to read more.
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