Beeronomics Conference

The First Ever Beeronomics Conference*

Beeronomics Conference

Beeronomics Conference

Beeronomics Conference
Katholieke Universiteit Leuven
Date: 27 May 2009 | Joint Seminar | Leuven, Belgium
Prof. Lisa George -Hunter College
Prof. Steve Zilliak –  Roosevelt University Chicago
Organizing Committee: LICOS Centre for Institutions and Economic Performance in Leuven, Belgium.
Media Partner: The Future Leadership Institute


The first Beeronomics Conference is meant to provide a forum to exchange ideas and high-quality economic research related to the economics of beer, brewing and related activities. It covers a wide array of topics, including, but not limited to: production, trade, industrial organization, economic history, law and economics, marketing, consumption, policy and regulation, macroeconomics, etc.

As the country of beers, we thought that Belgium would be the appropriate place for this conference, and as the city hosting the famous “Old Market” (well known among beer lovers), the headquarters of InBev (the world’s largest brewing holding), and a prestigious university (the Catholic University of Leuven), Leuven would be the perfect town.

Keynote Speakers

Jim Adams (University of Michigan)
Lisa George (City University of New York)
John Nye (George Mason University)
Steve Ziliak (Roosevelt University, Chicago)
Frank van Tongeren (OECD)

Organizing Board

Liesbeth Colen
Tim Goesaert
Giulia Meloni
Damiaan Persyn
Piet Sercu
Johan Swinnen
Thijs Vandemoortele
Kristine Van Herck
Bert Van Landeghem
Stijn Vanormelingen
Ziga Zarnic

Contact Us

LICOS – KU Leuven
Debériotstraat 34 – bus 3511
B-3000 Leuven

Conference on the Economics of Beer and Brewing
Leuven, May 27-30, 2009
LICOS – Centre for Institutions and Economic Performance
Faculty of Business and Economics
Naamsestraat 69, Leuven
For further information on the conference, please write to: 


LICOS – Centre for Institutions and Economic Performance
KU Leuven – Faculty of Business and Economics (FBE)
Naamsestraat 69, Leuven.
All sessions take place in rooms HOG 00.85 and HOG 01.85.
Registration, coffee breaks and lunches will be organized in the Chapel (HOG 00.50).


Wednesday May 27 Keynote speakers
11:00-13:00 Registration
13:00-14:00 Opening Session Prof. Jo Swinnen (LICOS, K.U.Leuven)Prof. Filip Abraham (Vice-rector K.U.Leuven)Prof. Jim Adams (University of Michigan)
14:10-15:25 Parallel Sessions 1A – 1B
15:50-17:05 Parallel Sessions 2A – 2B
17:15-18:00 Plenary Session Dr. Frank Van Tongeren (OECD)
18:00-19:00 Guided tour in Leuven
19:00 Welcome Reception at Town Hall with presentation of ‘Beeronomics-beer’, brewed by Centre of Malting and Brewing Science, Faculty of Bioscience Engineering, K.U.Leuven
Thursday May 28
08:00-08:30 Registration
08:30-09:50 Plenary Session Prof. Lisa George (Hunter College)Prof. Jill McCluskey (Washington State University)
10:00-11:15 Parallel Sessions 3A – 3B
11:45-13:00 Parallel Sessions 4A – 4B
14:00-16:30 Business Panel (at AB InBev)
16:30-19:00 Visit of the AB InBev brewery, followed by a Reception
19:30 Dinner at Faculty Club, in the “Groot Begijnhof” of Leuven
Friday May 29
09:00-09:30 Registration
09:30-10:20 Parallel Sessions 5A – 5B
10:50-12:30 Plenary Session Prof. John Nye (George Mason University)Prof. Steve Ziliak (Roosevelt University, Chicago)
Lunch (HOG 00.10)
14:00-21:30 Visit of the Cantillon brewery in Brussels, an artisanal brewery founded in 1900, famous for its Lambic, Gueuze, Faro and Kriek with afterwards a beer tasting event in the centre of Brussels, led by an expert in the field.
Saturday May 30
8:00-23.15 Tour to the Ardennes

Business Panel at AB Inbev

Leuven, May 28, 2009

The Business Panel is hosted by AB Inbev, in room “Den Thuis”, Vuurkruisenlaan 1, 3000 Leuven

14:00 Bus/Walk to AB Inbev We gather in front of the Chapel (HOG 00.50) and go together to AB Inbev by bus or walking (20 minutes
14:30 Business SessionIntroduction by Prof. Piet SercuGuy Brusselmans (Bain & Company)Global Trends in the Beer MarketMichel Van Hemele (Duvel-Moortgat)Trends in the Belgian Beer MarketEric Lauwers (AB Inbev)

AB Inbev in Belgium: Innovation as a support for Cost-Connect-Win

15:25 Break
16:35 Panel DiscussionChair: Prof. Piet Sercu Prof. of International Finance, K.U.LeuvenBusiness Panel:Michel Van Hemele Board of Directors, Duvel-Moortgat BreweriesEric Lauwers General Director Benelux, AB Inbev BreweriesGuy Brusselmans Bain & Company ConsultingProf. Jan Delcour Board of Directors, Lindemans Breweries

Philip Buisseret Professional Association of Belgian Brewers

17:30 Visit of the AB Inbev Brewery followed by a Reception
19:00 Bus to Faculty Club
19:30 Dinner at Faculty club, in the ‘Groot Begijnhof’ of Leuven


Social Program

14:00 We gather in front of the Chapel (HOG 00.50) to go to the railway station (by bus or walking, 20 min). 14:37 Train to Brussel-Zuid / Bruxelles-Midi (final destination: Oostende)
15:30 Guided tour and tasting in Artisanal Geuze Brewery Cantillon
17:00 Metro 3 or 4, from ‘Brussel-Zuid/Bruxelles-Midi’ till ‘Beurs/Bourse’
17:30 Beer tasting event at Bar ‘de MONK’
19:00 Free
21:50 We gather in the main hall of the train station Brussel-Centraal/Bruxelles-Central
22:01 Train to Leuven (final destination Luik/Liège)
22:23 Arrival in Leuven
Those who want to return to Leuven earlier or later, are free to do so.

  1. – Before 23h, trains to Leuven (final destination Luik/Liège) leave approximately every hour from Brussel-Centraal (…:01 and …:32).
  2. – After 23h, these are the last trains : 23:16 Brussel-Centraal – 23:52 Leuven

23:22 Brussel-Centraal – 00:05 Leuven
00:05 Brussel-Centraal – 00:27 Leuven.

08:00 Bus in front of the Faculty Club Restaurant
10:30 Visit Orval Brewery
11:30 Visit Ruins of the Abbey of Orval
12:30 Lunch at restaurant L’Ange Gardien, Orval
14:00 Bus to Bouillon (we gather in front of the restaurant)
14:45 Visit Castle of Bouillon
18:00 Bus to Rochefort (we gather in front of the Castle of Bouillon)
19:00 Dinner at Moulin d’Eprave, Rochefort
21:00 Bus to Leuven
23:15 Arrival in Leuven

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s