Leadership in Media

Beyond the Sound Bite – Cambridge Judge Business School

Topic: In Search of Models to Rejuvenate The Media Industry
Organizing Committee: Cambridge Judge Business School MBA Media Club and Cambridge Business Innovation Group (C-BIG)
Media Partner: The Future Leadership Institute*
(*Between 2007 and 2011 the Institute carried temporarily the name ‘The Wall Street Journal Future Leadership Institute”)

When:
Friday 5th and Saturday 6th February, 2010
From 9AM Friday to 3:30PM Saturday

Venue
Cambridge Judge Business School
Trumpington Street
Cambridge CB2 1AG
United Kingdom

Contact
Chalam Plachikkat (vp279@cam.ac.uk)

Event URL
http://cjbs.site-ym.com/events/event_details.asp?id=92430

Description
A two-day event designed to allow focused conversations regarding the viability and the sustainability of key media business models in a “safe” and open environment.

Expected Speakers include (but are not restricted to):
Harish Dayani, CEO, Moser Baer Entertainment (India)
Mary Beth Christie, Head of Product Development, Financial Times
Joel Stark, Head of Business Development, Channel 4
Simon Waldman, Director of Digital Strategy, The Guardian Group
Nick Heller, Strategic Partnerships, Media and Publishing, Google

Participants are expected to include leaders from a broad range of interested and affected stakeholders, including Warner Bros, EMI Music, and Saatchi & Saatchi, etc.

The aims of the event are:
a) To move beyond the hype and to develop deeper insight into key models
b) To uncover innovative approaches to tackle business challenges facing media
c) To build the relationships needed to implement innovations

Agenda
Day One – 5th Feb 2010

Chair: Allegre Hadida, University Lecturer in Strategy, Fellow of Magdalene College
09:00 Welcome, introduction and structure for the day
Allegre Hadida, University Lecturer in Strategy, Fellow of Magdalene College

09:30 Keynote: Competing with pirates in India
Harish Dayani, CEO, Moser Baer Entertainment Ltd.

10:20 Tea Break

10:50 What are the contexts in which a subscription model is viable?
Mary Beth Christie, Head of Product Development, Financial Times
Saul Klein, Former CEO, Co-Founder, Video Island (now Lovefilm International)
Nicolay Nicklesen, VP Business Development, Funcom

12:30 Lunch

14:00 Micro-payments – Why does this model keeping coming back from the dead?
Nick Heller, Strategic Partnerships, Media and Publishing, Google
Robert Andrews, UK Editor, paidContent: UK

15:10 Tea Break

15:40 “Free” – Can media ever be fully ad supported?
Nick Heller, Strategic Partnerships, Media and Publishing, Google
Joel Stark, Head of Business Development, Channel 4
Simon Waldman, Director of Digital Strategy, The Guardian Group

17:10 Conclusion and sum-up
Allegre Hadida, University Lecturer in Strategy, Fellow of Magdalene College

17:30 End of Day 1

__________
Day Two – 6th Feb 2010
(Models: “Crowdfunding”)
Chair: Charles Cotton, Chairman, Cambridgecluster.org

10:00 Welcome, introduction and structure for the day
Charles Cotton, Chairman, Cambridgecluster.org

10:20 Crowdfunding music
Brian Camelio, Founder/ CEO, ArtistShare

11:10 Crowdfunding radio and TV
Ellen Horne, Executive Producer, Radiolab (WNYC)

12:00 Lunch

13:30 Crowdfunding film
Matt Hanson, Founder, Swarm of Angels
Chris Bouchard, Director, “The Hunt for Gollum”

14:30 Panel discussion: “Contrasting crowdfunding for different types of media”
Chair: Charles Cotton, Chairman, Cambridgecluster.org
Brian Camelio, Founder/ CEO, ArtistShare
Ellen Horne, Executive Producer, Radiolab (WNYC)
Matt Hanson, Founder, Swarm of Angels
Chris Bouchard, Director, “The Hunt for Gollum”

15:20 Conclusion and sum-up
Charles Cotton, Chairman, Cambridgecluster.org

15:30 End of Day 2

Attendance is free of charge but restricted

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