Books for Brains

Innovating at the Top by Roland Berger, Soumitra Dutta, Tobias Raffel and Geoffrey Samuels

The 7R Future Leadership Institute encourages readers to discover interesting management books through the “Books for Brains” chapter.

Primary Author First Name Roland
Primary Author Surname Berger
Full Title Innovating at the Top
Sub Title How Global CEOs Drive Innovation for Growth and Profit
Description This book is a collection of eye-opening interviews with CEOs from major international corporations – Nokia, Unilever, Toyota and Bosch are just some of the many included.TheCEOsdiscuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.”
Publication Date 19 Nov 2008
ISBN-13 9780230575738
Binding HB
Edition data not available
Price Aprox. 20,00£
Publisher Palgrave MacMillan
Subject Business, Management and Finance – Marketing
Contents Introduction – Reality-Based Analysis, First Principles, and Transparent Review to Stimulate Innovation; J. Balsillie – Innovation Is Not A Process; G. W. Buckley – Business Strategy and Disciplined Process to Manage Open Network Platforms; P. Cescau – Strict Attention to Customer Needs;F. Cho – Innovation Mindset Supported by Processes and Substantial Resources; F. Fehrenbach – Organize Global Diversity, Partners to Anticipate Change; O. Kallasvuo – Process and Organization more Important than Invention;H. Kagermann – Informed Decision-Makers in Collegial, Supportive Environment; A. Levinson – Culture of Meritocracy, Openness, Youth, New Ideas – N. R. Narayana Murthy – Conclusion
No. of Pages 208
Web Link Innovation at the Top

FLI Books for Brains Innovating at the TopDescription

More than ever, today’s rapidly changing global markets increase the risks and rewards for innovations. But amidst rising uncertainties and greater competition, can CEOs improve the chances for successful innovation?
Innovating at the Top presents revealing interviews with CEOs at nine highly innovative international corporations – Bosch, Genentech, Infosys, Nokia, Research in Motion, SAP, 3M, Toyota, and Unilever – to gain their views how to encourage and support innovation.
When CEOs across three continents express many similar opinions about stimulating innovation, it is clear there are fundamental principles and methods all CEOs should explore to spin up the flywheel of innovation.
Innovating at the Top distils 10 Key Innovation Drivers from insightful CEO recommendations and advice. These innovation management practices can help every CEO consider proven ways to raise the probability a company can reach and sustain stronger innovative performance.


  • Roland Berger, founder and Chairman of the international strategy consulting firm Roland Berger Strategy Consultants, is also the founder of the Roland Berger Foundation.
  • Soumitra Dutta, the Roland Berger Chaired Professor in Business and Technology and Dean of External Relations at INSEAD, researches the interrelationships among innovation, technology, and organizational design. A fellow of the World Economic Forum, he has won several awards for research and pedagogy.
  • Tobias Raffel, Academic Affairs Manager at Roland Berger Strategy Consultants, graduated from London School of Economics (LSE) and holds a Ph.D. from Potsdam University, Germany.
  • Geoffrey Samuels, a business writer, graduated from Stanford University and the John F. Kennedy School of Government, Harvard University.


‘An innovator is somebody who questions the way things are done and asks if there is a better way of doing it. This book distils the wisdom of CEOs who led their organization in asking that critical question and working out new answers.’
Ratan Tata, Chairman of Tata group

‘The real impact of innovation on any organization can only be seen when it ceases to be a process and becomes a shared value. And this is the only way to guarantee its future and meet expectations of economic and social progress. ‘Innovating at the Top’ provides great advice to those who want to make this journey.’
Sergio Marchionne, CEO of the FIAT Group

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