More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising. Since then, technologies such as […]
Do Search Ads Really Work?
Fossil Plankton May Be The Key To Understanding Prehistoric Climate Change
Ancient fossilised algae may be the gateway to understanding carbon dioxide and the role it played in transforming the prehistoric climate, a new Oxford University study has found. Alongside collaborators from the Plymouth Marine […]
NASA Wants To Create The Coolest Spot In The Universe
This summer, an ice chest-sized box will fly to the International Space Station, where it will create the coolest spot in the universe. Inside that box, lasers, a vacuum chamber and an […]
New Chimeric Model Is Step Forward For Alzheimer’s Research
Researchers have developed a new method to gain insight into the development of Alzheimer’s disease. The team of Professor Bart De Strooper (VIB-KU Leuven, Dementia Research Institute in the UK) transplanted human brain […]
When Snowpack Melts Earlier, It Also Melts More Slowly, New Study Finds
As the world warms, mountain snowpack will not only melt earlier, it will also melt more slowly, according to a new study by scientists at the National Center for Atmospheric Research (NCAR). […]
New Study Reveals The Growth And Benefits Of Alternative Legal Service Providers
Over the last ten years, a new category of legal service provider, Alternative Legal Service Providers (“ALSPs”) has emerged. Their rise has been driven by new challenges that are forcing practitioners to […]
Under Pressure: The Battle To Have A Baby In Africa
A complication of pregnancy that causes the mother’s blood pressure to rise – often fatally – is more common in women of African descent than any other. Research in Uganda by African […]
Internet Censorship: Making The Hidden Visible
Despite being founded on ideals of freedom and openness, censorship on the internet is rampant, with more than 60 countries engaging in some form of state-sponsored censorship. A research project at the […]
E-Cigarettes Safer Than Smoking Says Long-Term Study
E-cigarettes are less toxic and safer to use compared to conventional cigarettes, according to research published in Annals of Internal Medicine. Scientists at UCL found that people who swapped smoking regular cigarettes […]
Key Friendships Vital For Effective Human Social Networks
Close friendships facilitate the exchange of information and culture, making social networks more effective for cultural transmission, according to new UCL research that used wireless tracking technology to map social interactions in […]
History Reveals The Hazards Of Dismantling Trade Protection
As the UK prepares to leave the EU, trade regimes are being reconfigured. Research into 19th-century trade regulations by Carolyn Cobbold, historian of science, shows that scientific claims play a significant role in shaping international trade. She […]
Team Sports Boost Life-Satisfaction
Debating whether to join a gym or a team to exercise this winter? A new study by the London School of Economics and Political Science (LSE) suggests that by playing sport in […]
Scientists Unveil New Form Of Matter: Time Crystals
To most people, crystals mean diamond bling, semiprecious gems or perhaps the jagged amethyst or quartz crystals beloved by collectors. To Norman Yao, these inert crystals are the tip of the iceberg. […]
World’s Largest Banana Genebank Celebrates 30th Anniversary
For 30 years now, KU Leuven has been home to an impressive collection of bananas that already contains over 1,500 samples and is the biggest in its kind. The technology used to […]
The Future Leadership Institute 