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Two Belgian Companies Join Forces To Show The Best Of Belgium To The World.

Brussels Airlines Rackham Credit: Brussels Airlines

Brussels Airlines Rackham
Credit: Brussels Airlines

On March 13th, Brussels Airlines and Moulinsart unveiled something never seen before: an Airbus A320 with a livery inspired by the Belgian cartoon character Tintin. Both Belgian companies have worked several months on this unique project, based on the original drawings by the hand of Hergé.

The result is a 37m long black shark, based on Professor Calculus’ shark submarine from the Tintin adventure, Red Rackham’s treasure.The aircraft was baptized “Rackham”. On the fuselage we read: “We fly you to the home of Tintin”.

Cover of the English Edition Source: Wikipedia

Cover of the English Edition
Source: Wikipedia

Brussels Airlines wants to be a proud ambassador of Belgium. The airline wants to promote the many Belgian talents to the world, just as it does for the Belgian gastronomy with its Belgian Star Chefs program, its large offer of Belgian products on board its flights, its partnership with the Belgian national football team The Red Devils and the world’s largest music festival Tomorrowland .

Tintin, the historical Belgian character created by Hergé, who travels the world on adventurous quests, is the perfect travel partner for Brussels Airlines. Never before has the legacy of Belgian cartoonist Hergé been translated onto the fuselage of an aircraft. Hergé himself was fascinated by planes, they are the most used means of transportation in the Tintin oeuvre and they were always drawn with great technical precision.

Infographic Airbus A320 #SNRACKHAM Credit: Brussels Airlines

Infographic Airbus A320 #SNRACKHAM
Credit: Brussels Airlines

For the painting of the aircraft, Brussels Airlines worked with aircraft paint artist Andre Eisele, who had the challenging task to adapt the perspective of the drawings prepared by Moulinsart’s graphic designers to the unusual curves of an aircraft fuselage, to get as close to the original shark submarine design as possible. The entire paint job took 1500 man hours in total.

“I was personally brought up with the comic albums of Tintin, I learned to read with them. This partnership means a lot to Brussels Airlines. Tintin is a frequent traveler, discovered countries around the world  and met people of different nationalities and cultures during his adventures.  Abroad, we feel like an ambassador of Belgium. In all we do, we build on our Belgitude while emphasizing  on ‘the best of Belgium’; Tintin fits perfectly into this positioning and represents the characteristics that we also want to put forward: being open minded and welcoming.”

— Bernard Gustin, CEO Brussels Airlines

After the unveiling, Rackham’s maiden voyage took place, a 1 hour and 45 minutes flight to Toulouse. Spotters, aviation enthusiasts and Tintin fans can follow the whereabouts of the plane on and are invited to share their pictures tagged with #SNRackham. The special Tintin livery will remain until 2019.

About Moulinsart

HERGÉ -MOULINSART, the only one authorised to exploit names, characters, objects and symbols derived from Hergé’s work Credit: Brussels Airlines

HERGÉ -MOULINSART, the only one authorised to exploit names, characters, objects and symbols derived from Hergé’s work
Credit: Brussels Airlines

Tintin, a character imagined by the great Hergé, the father of the “ligne claire” (“clear line”), made his first public appearance on 10 January 1929 in the pages of the Petit Vingtième (the Little Twentieth), the weekly supplement for youngsters of the Brussels daily newspaper Le XXe Siècle (the XXth Century).

At present, the “Adventures of Tintin” still fascinate the general public and inspire artists, writers, directors, screenwriters … Tintin embodies the values with which we can all identify.

We all have something of Tintin in us.

“This aircraft is a dream come true. The partnership with Brussels Airlines is a perfect marriage for us. Tintin is all about Belgium, all about Brussels, where he was born, as was Hergé. Tintin is also all about adventure and travelling, and with this plane we bring our two worlds together perfectly. We had many ideas about the design of the aircraft, it could have been the rocket from the album “Destination Moon” for example, but we unanimously chose the submarine, and we’re very happy with the result.”

— Nick Rodwell, Director Moulinsart

The copyrights of Hergé’s work are managed by the limited-liability company MOULINSART, the only one authorised to exploit names, characters, objects and symbols derived from Hergé’s work.

Besides sectors of activity like objects (statuettes, figurines, toys, crockery, stationery, etc.) and edition (the publishing house Moulinsart), the company MOULINSART also develops numerous partnerships with other companies in different sectors of activity like currently the airline company BRUSSELS AIRLINES, of course.

The quality and respect of Hergé’s work remain the course of action of any MOULINSART project. Its mission is to protect this work, to pass on the graphic force of Hergé while preserving its authenticity.

Meeting Rackham

Courtesy of Brussels Airlines/ Moulinsart

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