Beeronomics Conference
Katholieke Universiteit Leuven
Date: 27 May 2009 | Joint Seminar | Leuven, Belgium
Prof. Lisa George -Hunter College
Prof. Steve Zilliak – Roosevelt University Chicago
Organizing Committee: LICOS Centre for Institutions and Economic Performance in Leuven, Belgium.
Media Partner: The Future Leadership Institute*
Introduction
The first Beeronomics Conference is meant to provide a forum to exchange ideas and high-quality economic research related to the economics of beer, brewing and related activities. It covers a wide array of topics, including, but not limited to: production, trade, industrial organization, economic history, law and economics, marketing, consumption, policy and regulation, macroeconomics, etc.
As the country of beers, we thought that Belgium would be the appropriate place for this conference, and as the city hosting the famous “Old Market” (well known among beer lovers), the headquarters of InBev (the world’s largest brewing holding), and a prestigious university (the Catholic University of Leuven), Leuven would be the perfect town.
Keynote Speakers
Jim Adams (University of Michigan)
Lisa George (City University of New York)
John Nye (George Mason University)
Steve Ziliak (Roosevelt University, Chicago)
Frank van Tongeren (OECD)
Organizing Board
Liesbeth Colen
Tim Goesaert
Giulia Meloni
Damiaan Persyn
Piet Sercu
Johan Swinnen
Thijs Vandemoortele
Kristine Van Herck
Bert Van Landeghem
Stijn Vanormelingen
Ziga Zarnic
Contact Us
LICOS – KU Leuven
Debériotstraat 34 – bus 3511
B-3000 Leuven
Belgium
Conference on the Economics of Beer and Brewing
Leuven, May 27-30, 2009
LICOS – Centre for Institutions and Economic Performance
Faculty of Business and Economics
Naamsestraat 69, Leuven
Belgium
www.beeronomics.org
www.econ.kuleuven.be/licos
For further information on the conference, please write to:
info@beeronomics.org
Venue
LICOS – Centre for Institutions and Economic Performance
KU Leuven – Faculty of Business and Economics (FBE)
Naamsestraat 69, Leuven.
All sessions take place in rooms HOG 00.85 and HOG 01.85.
Registration, coffee breaks and lunches will be organized in the Chapel (HOG 00.50).
Program
| Wednesday May 27 | Keynote speakers | ||
| 11:00-13:00 | Registration | ||
| 13:00-14:00 | Opening Session | Prof. Jo Swinnen (LICOS, K.U.Leuven)Prof. Filip Abraham (Vice-rector K.U.Leuven)Prof. Jim Adams (University of Michigan) | |
| 14:10-15:25 | Parallel Sessions 1A – 1B | ||
| 15:50-17:05 | Parallel Sessions 2A – 2B | ||
| 17:15-18:00 | Plenary Session | Dr. Frank Van Tongeren (OECD) | |
| 18:00-19:00 | Guided tour in Leuven | ||
| 19:00 | Welcome Reception at Town Hall with presentation of ‘Beeronomics-beer’, brewed by Centre of Malting and Brewing Science, Faculty of Bioscience Engineering, K.U.Leuven | ||
| Thursday May 28 | |||
| 08:00-08:30 | Registration | ||
| 08:30-09:50 | Plenary Session | Prof. Lisa George (Hunter College)Prof. Jill McCluskey (Washington State University) | |
| 10:00-11:15 | Parallel Sessions 3A – 3B | ||
| 11:45-13:00 | Parallel Sessions 4A – 4B | ||
| Lunch | |||
| 14:00-16:30 | Business Panel (at AB InBev) | ||
| 16:30-19:00 | Visit of the AB InBev brewery, followed by a Reception | ||
| 19:30 | Dinner at Faculty Club, in the “Groot Begijnhof” of Leuven | ||
| Friday May 29 | |||
| 09:00-09:30 | Registration | ||
| 09:30-10:20 | Parallel Sessions 5A – 5B | ||
| 10:50-12:30 | Plenary Session | Prof. John Nye (George Mason University)Prof. Steve Ziliak (Roosevelt University, Chicago) | |
| Lunch (HOG 00.10) | |||
| 14:00-21:30 | Visit of the Cantillon brewery in Brussels, an artisanal brewery founded in 1900, famous for its Lambic, Gueuze, Faro and Kriek with afterwards a beer tasting event in the centre of Brussels, led by an expert in the field. | ||
| Saturday May 30 | |||
| 8:00-23.15 | Tour to the Ardennes | ||
Business Panel at AB Inbev
Leuven, May 28, 2009
The Business Panel is hosted by AB Inbev, in room “Den Thuis”, Vuurkruisenlaan 1, 3000 Leuven
| 14:00 | Bus/Walk to AB Inbev We gather in front of the Chapel (HOG 00.50) and go together to AB Inbev by bus or walking (20 minutes |
| 14:30 | Business SessionIntroduction by Prof. Piet SercuGuy Brusselmans (Bain & Company)Global Trends in the Beer MarketMichel Van Hemele (Duvel-Moortgat)Trends in the Belgian Beer MarketEric Lauwers (AB Inbev)AB Inbev in Belgium: Innovation as a support for Cost-Connect-Win |
| 15:25 | Break |
| 16:35 | Panel DiscussionChair: Prof. Piet Sercu Prof. of International Finance, K.U.LeuvenBusiness Panel:Michel Van Hemele Board of Directors, Duvel-Moortgat BreweriesEric Lauwers General Director Benelux, AB Inbev BreweriesGuy Brusselmans Bain & Company ConsultingProf. Jan Delcour Board of Directors, Lindemans BreweriesPhilip Buisseret Professional Association of Belgian Brewers |
| 17:30 | Visit of the AB Inbev Brewery followed by a Reception |
| 19:00 | Bus to Faculty Club |
| 19:30 | Dinner at Faculty club, in the ‘Groot Begijnhof’ of Leuven |
Social Program
FRIDAY MAY 29 VISIT OF BREWERY AND BEER TASTING IN BRUSSELS
14:00 We gather in front of the Chapel (HOG 00.50) to go to the railway station (by bus or walking, 20 min). 14:37 Train to Brussel-Zuid / Bruxelles-Midi (final destination: Oostende)
15:30 Guided tour and tasting in Artisanal Geuze Brewery Cantillon
17:00 Metro 3 or 4, from ‘Brussel-Zuid/Bruxelles-Midi’ till ‘Beurs/Bourse’
17:30 Beer tasting event at Bar ‘de MONK’
19:00 Free
21:50 We gather in the main hall of the train station Brussel-Centraal/Bruxelles-Central
22:01 Train to Leuven (final destination Luik/Liège)
22:23 Arrival in Leuven
Those who want to return to Leuven earlier or later, are free to do so.
- – Before 23h, trains to Leuven (final destination Luik/Liège) leave approximately every hour from Brussel-Centraal (…:01 and …:32).
- – After 23h, these are the last trains : 23:16 Brussel-Centraal – 23:52 Leuven
23:22 Brussel-Centraal – 00:05 Leuven
00:05 Brussel-Centraal – 00:27 Leuven.
SATURDAY MAY 30 VISIT OF TRAPPIST BREWERY ORVAL, BOUILLON AND ROCHEFORT
08:00 Bus in front of the Faculty Club Restaurant
10:30 Visit Orval Brewery
11:30 Visit Ruins of the Abbey of Orval
12:30 Lunch at restaurant L’Ange Gardien, Orval
14:00 Bus to Bouillon (we gather in front of the restaurant)
14:45 Visit Castle of Bouillon
18:00 Bus to Rochefort (we gather in front of the Castle of Bouillon)
19:00 Dinner at Moulin d’Eprave, Rochefort
21:00 Bus to Leuven
23:15 Arrival in Leuven
The Future Leadership Institute 