New research released by Oxford Saїd and Kantar Millward Brown at an event in London last week reveals that social media advertising can be a highly effective channel for driving long-term brand […]
New research released by Oxford Saїd and Kantar Millward Brown at an event in London last week reveals that social media advertising can be a highly effective channel for driving long-term brand […]
As a marketing academic I’ve witnessed over recent years a massive change in what marketing is and how marketers approach this important strategic function. Yes, many of the fundamentals still matter – […]
Knowing ‘what everyone’s talking about’ has always been the mark of the fashionable and connected. It’s very much easier to do in the age of social media, when comments and pictures can […]