Is range anxiety still the main factor limiting EV adoption? Charge anxiety seems to have taken over. It arises from five factors: Hardware: Will the charger’s plug fit my vehicle, and does […]
From range anxiety to charge anxiety
How Companies Can Use the Data They Collect to Further the Public Good
By the end of 2017, Yelp had amassed more than 140 million reviews of local businesses. While the company’s mission focuses on helping people find local businesses more easily, this wealth of […]
Marketing’s Post-Digital Age
As a marketing academic I’ve witnessed over recent years a massive change in what marketing is and how marketers approach this important strategic function. Yes, many of the fundamentals still matter – […]
