
By the end of 2017, Yelp had amassed more than 140 million reviews of local businesses. While the company’s mission focuses on helping people find local businesses more easily, this wealth of […]
By the end of 2017, Yelp had amassed more than 140 million reviews of local businesses. While the company’s mission focuses on helping people find local businesses more easily, this wealth of […]
As a marketing academic I’ve witnessed over recent years a massive change in what marketing is and how marketers approach this important strategic function. Yes, many of the fundamentals still matter – […]