More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising. Since then, technologies such as […]
Do Search Ads Really Work?
Prof. Howard Raiffa, Giant In Game Theory And Decision Analysis, Dies At 92
Howard Raiffa, Harvard University’s Frank Plumpton Ramsey Professor of Managerial Economics Emeritus (a joint endowed chair at Harvard Business School and Harvard Kennedy School), who was for decades a pioneering, extraordinarily influential, […]
Why Meeting A First Date For Breakfast Might Not Be A Bad Idea
by Francesca Gino, behavioral scientist Harvard Business School Every day we make decisions that have important implications for our happiness and how we live our lives. Whether we are studying for an exam, […]
Go Ahead, Be Sarcastic
“Black Man Given Nation’s Worst Job.” That was how The Onion famously announced Barack Obama’s election as president in 2008. Rather than a feel-good story trumpeting the historic occasion, the satirical publication […]
Western Work Experience To Thank For Indian Investment Boom
Indian companies are investing in the UK and the US thanks in part, to the business education and work experience their CEOs have had in the West, according to a London […]
The Future Leadership Institute 