More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising. Since then, technologies such as […]
Do Search Ads Really Work?
Managers Take Note, “It Pays To Care” According To Warwick University Study
It can’t just be because Google have slides at their offices around the world that the company has been named by Fortune as the best company to work for in the US […]
Who’s A CEO? Google Image Results Can Shift Gender Biases
Getty Images last year created a new online image catalog of women in the workplace – one that countered visual stereotypes on the Internet of moms as frazzled caregivers rather than powerful […]
The Upworthy Don: Formulas That Drive Google, Klout, Facebook Help Drexel Researchers Understand Organized Cybercrime
by Drexel University News Notorious gangsters Al Capone and Carlo Gambino were famously done in by tax evasion charges. John Gotti, the “Teflon Don” was given up by a confidant. While the […]
Study Shows People Act To Protect Privacy When Told How Often Phone Apps Share Personal Information
Many smartphone users know that free apps sometimes share private information with third parties, but few, if any, are aware of how frequently this occurs. An experiment at Carnegie Mellon University shows […]
MIT’s Stonebraker Brought Relational Database Systems From Concept To Commercial Success
ACM, the Association for Computing Machinery, named Michael Stonebraker of the Massachusetts Institute of Technology (MIT) recipient of the 2014 ACM A.M. Turing Award for fundamental contributions to the concepts and practices […]
Google Researchers Looking To Rate Websites Based More On Trustworthiness
A team of researchers at Google has been looking into ways to change the way links are retrieved by its famous search engine—instead of ranking them based on popularity, the researchers are […]
The Future Of The Auto Industry
Summary of key messages in keynote on auto industry trends by Futurist Patrick Dixon Car manufacturers are placing a huge number of bets on a wide range of new technologies ranging from […]
NASA Signs Lease With Google For Coming 60 Years
NASA Signs Lease with Planetary Ventures LLC (a Google Company) for Use of Moffett Airfield and Restoration of Hangar One After years of using Moffett Field as the home and launch pad for […]
White House names Google’s Megan Smith the next Chief Technology Officer of the United States
The White House announced Thursday 4/9/204 that it has named its next Chief Technology Officer. She is Megan Smith, a Google executive with decades of experience in Silicon Valley. The Obama administration […]
The Elevator Pitch For The Future of Printing
1. A large portion of available information (and entertainment) is printed. Still. Newspapers, books, magazines, brochures, direct mail, and many more. There are certainly far more new pages on the web each […]
‘Leadership In Sustainability’: The Way To Do Business Going Forward
Sustainability means “so that things can continue to exist”, are done in a way that allows them to continue to happen in the future. If we look at how business is done today, […]
The Future Leadership Institute 