
With the global pandemic online shopping has taken a more important part in our lives than ever. Online reviews are critical to shaping the virtual marketplace. Consumer feedback on products – both […]
With the global pandemic online shopping has taken a more important part in our lives than ever. Online reviews are critical to shaping the virtual marketplace. Consumer feedback on products – both […]
Columbia Business School Article Adds “Work Meaning” as Critical Component to Equation for Calculating Work Productivity In the current “always on” work culture where employees are tethered to their jobs through their […]
New Columbia Business School study finds that 26 percent of perpetrators of financial reporting misconduct – largely CEOs and CFOs – experience an overall gain NEW YORK – Deterring improper behavior starts […]
Researcher Kinshuk Jerath argues search engines are the only real winners NEW YORK – Advertisers spend a lot of money on paid search. By 2019, paid search ad spending will reach nearly $40 billion […]
Latest Columbia Business School Research of 18 Countries Shows TV Remains the Most Dominate and Influential Source; Fox News, CNN, and MSNBC/NBC Deemed “Most Powerful” NEW YORK – Amid the increased prevalence […]
Price promotions, like 20 percent off a designer handbag, strongly motivate people to purchase luxury items Quantity-based promotions, such as buy-one, get-one, are less effective in swaying people to purchase luxury items, […]
Many people argue that women are held to unfairly high standards and must outperform men with similar qualifications to receive equal evaluations. New research coming from Columbia Business School and Yale School […]
Most people have a secret, whether it is a relatively minor one like faking illness to get a day off work, or something bigger like having an extramarital affair or committing fraud. […]
People react to pressure-filled situations in different ways. For many, too much pressure can lead to abject failure. New research from Columbia Business School shows that your power in relationship to others […]
As the United States experiences another year of lackluster financial growth, economists are looking at corporate tax rates as a cause. But is a high US corporate tax rate to blame for […]
Long gone are the days when a life of material excess and endless leisure time signified prestige. According to a new study from Professor Silvia Bellezza of Columbia Business School, Americans increasingly […]
Few companies or organizations are looking to fail when they plot a new strategy. However, turning a blind eye to the possibility that a strategy may fail can have disastrous consequences. According […]
Frustrated with constraints imposed upon them by their employers during times of distress, many high-quality employees feel compelled to take the leap into entrepreneurship. This is most likely to happen when their […]
Multiple times every day, people in homes and offices across the country are faced with a daunting decision: do I speak up and risk being penalized by or embarrassed in front of […]