by Puneet Manchanda, Grant Packard and Adithya Pattabhiramaiah |INFORMS A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows double-digit revenue growth for […]
by Puneet Manchanda, Grant Packard and Adithya Pattabhiramaiah |INFORMS A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows double-digit revenue growth for […]