More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising. Since then, technologies such as […]
Do Search Ads Really Work?
Marketing’s Post-Digital Age
As a marketing academic I’ve witnessed over recent years a massive change in what marketing is and how marketers approach this important strategic function. Yes, many of the fundamentals still matter – […]
In Today’s Advertising Environment, Cleverness Can Backfire
When it comes to display advertising — especially online — simpler can be better. That’s the implication of new research from the University of Maryland and Tilburg University in The Netherlands. One theory of advertising […]
‘Unhealthy’ Image Influences Adolescents’ Food Choices
Adolescents more readily choose an unhealthy snack if they’ve been shown a picture of, for example, crisps or chocolate. This is the main finding of research conducted among Amsterdam schoolchildren by researchers […]
Consumers Prefer Name-Brand Over Store-Brand Products Through Lack Of Information
When people purchase painkillers for a headache, but also when they buy salt or sugar, they opt for brand-name products, even if there are cheaper store-brand products with the same composition. This […]
Images Of Pleasure And Winning Have Unique Distracting Power
Images related to pleasure or winning attract attention from demanding tasks, while equally intense but negative images and those associated with losing can be fully ignored, finds a new UCL study. 51 […]
“Rocket Science” For Marketing
Startup’s software, designed to plan NASA space missions, now drives more effective online advertising. by Rob Matheson | MIT News Office Ever opened a webpage to see an advertisement that’s pertinent to your […]
Sedona-Verde Valley To Launch New National Geographic Tourism Initiative
by National Geographic | Sedona Chamber of Commerce & Tourism Bureau Organizations in the Arizona communities of Sedona, Cottonwood, Clarkdale, Camp Verde, Jerome and Yavapai-Apache Nation are joining with National Geographic Maps to […]
New Study In INFORMS Journal Finds Double-Digit Growth For Firms That Create Own Online Communities
by Puneet Manchanda, Grant Packard and Adithya Pattabhiramaiah |INFORMS A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows double-digit revenue growth for […]
Defined By Your Possessions? How Loving Parents Unintentionally Foster Materialism In Their Children
Can loving and supportive parents unintentionally encourage their children to define their self-worth through possessions? According to a new study in the Journal of Consumer Research, children who receive more material rewards […]
Confessions Of A Content Marketeer
Content Marketeer Jef De Busser describes month by month what it took to organize the first ever GoPro Nature Award, an initiative from A.S.Adventure and Gopro. “An incentive that will get you out of the […]
Western Luxury Fashion Set On Cracking Indian Market
NEW DELHI — A few months ago, a group of wealthy industrialists and other businessmen gathered in a plush Mumbai hotel suite to pore over a selection of John Lobb handmade welted […]
Harvard Business School explains the ALS Ice Bucket Challenge
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster – Harvard Business School Most companies should envy the financial and brand awareness brought about by the ALS Ice Bucket Challenge. […]
Cannes Advertising Lions – Presentation Suzanne Bidlake
Topic: Cannes Advertising Lions Showcase, presentation of award winning Cannes Lions Venue: Bourla Schouwburg, Antwerp, Belgium Curator: Vepec Media Partner: The Wall Street Journal Europe Future Leadership Institute* (*Between 2007 and 2011 […]
The Future Leadership Institute 